What are key accounts in retail merchandising?

Key accounts in retail merchandising refer to high-value clients that significantly contribute to a company's sales and profitability. These accounts are critical as they typically comprise a large percentage of total sales revenue and are essential for a retailer's success. Focusing on key accounts allows retailers to tailor their marketing strategies, inventory management, and customer service resources to prioritize these clients, enhancing their shopping experiences and building loyalty. By recognizing these valuable relationships, businesses can develop stronger partnerships, negotiate better terms, and ultimately drive more sales through attentive and personalized engagement with these key customers.

The other options present scenarios that do not accurately describe the concept of key accounts. Low-value customers, infrequent purchasers, and employees responsible for accounts do not encompass the crucial nature and characteristics of key accounts in a retail context.